Hello

Thanks for stopping by.

I’m Ross. A strategically-minded creative thinker, an idealistic dreamer, and a devoted dad.

With 18 years experience working at some of the best agencies in London and Sydney, I’ve produced advertising for some of the world’s biggest brands across every discipline from ATL campaigns, right through to innovative digital and social executions.

Though a writer by trade, I’m highly strategic and have a keen eye for art direction, too. I love collaborating with other creative minds, but am also just as comfortable cracking briefs on my own.

Download a copy of my CV.

I do a bit of everything…

  • Writing

    Obviously.

  • Creative Direction

    I have lots of experience mentoring and managing junior talent, as well as being the creative lead on numerous accounts for global brands.

  • Strategy

    I like to think this is my strongest skill, aside from writing. I’m a big picture thinker, and never start coming up with ideas until I’ve nailed things from a strategic POV.

  • Art Direction & Design

    I can do my own colouring in. Getting on the tools isn’t the most efficient use of my time, but I know my way around Adobe Creative Suite better than your average writer!

  • New Business

    My pitch record is very good, too, and I’ve been extremely passionate, proactive and successful in generating new business in every permanent role I’ve held up until now.

  • Tea Making

    I’m from the UK and I have ADHD, so I love tea as much as I do an excuse to get out of my chair…

I can make ideas come to life anywhere…

  • ATL & Branding

    I’ve created above the line campaigns for some of the world’s biggest brands, and have also helped launch new brands from scratch.

  • Digital & Social

    I love pushing the boundaries of what can be done online, and have created award-winning campaigns featuring a number of digital firsts.

  • CRM

    I’ve written my fair share of snappy subject lines in my time. And will continue to do so until Chat GPT takes over all of that for good!

  • Experiential & PR

    From kit launches for some of the world’s biggest football teams to activations for global alcohol brands, I’ve also created lots of experiential campaigns, and have worked in a few PR agencies, too.

  • B2B Marketing

    It’s not everyone’s cup of tea, but I really enjoy a bit of B2B from time to time.

  • Specialist Sector Experience

    I’ve spent most of my 18 years in advertising as a freelancer, so I’ve worked in most specialist sectors, including healthcare.

A few of my interests outside of work…

  • Writing Kids' Books

    I’ve written a few kids’ books and am currently in the process of trying to find an agent. If you’d like to read some of them, I’d be more than happy to share them with you.

  • Cryptic Crosswords (Solving & Compiling)

    I do at least one cryptic crossword a day, and compile the odd one myself when I have time. I’m a bit obsessed if I’m honest. It’s the perfect way to hone left and right brain thinking simultaneously, and I like to think this geeky hobby makes me better at doing what I do at work.

  • Cooking

    I’m a dab hand in the kitchen and am always working on new culinary projects. Aside from being an absolute pleasure to work with, one of the biggest plus sides of having me in your team is the homemade beef jerky I bring in on a regular basis…

  • Being a Dad

    My daughter, Rosalie, is my best friend, and my biggest inspiration. She keeps me young, curious and humble. All of which help me be a better person and a better creative thinker, too.