New Balance Football
I worked on the New Balance Football account for a couple of years and made loads of content for them in that time. Here are a few highlights…
This campaign for New Balance’s futsal shoe, the Audazo, was aimed at young footballers who wanted to improve their skills and ‘Run The Game’. It was a series of stylised tutorials that broke each skill down in extreme detail.
The campaign won a Drum Award for Best Product Launch Strategy.
This film for New Balance’s MiUK boots was shot in their factory in Flimby. The track in the spot was made from sounds recorded on the shoot day.
This emotive launch film for Celtic FC’s kit commemorating the 50th anniversary of their European Cup victory in Lisbon featured accounts from some of the players that played in the final overlaid over current squad members in the new kit.
‘Like A Pro’ was a series of social films designed to give aspiring teenage footballers an insight into the professional game. We took two influencers on a trip around Europe, to train with the players at several of the NB sponsored clubs, including Liverpool, Porto and Celtic.
This is the trailer for the series, I no longer have files for the complete episodes.
This was a fun project to work on, the highlight being spending an hour or so with Klopp in his office. He’s even cooler and funnier in real life!
Visaro/ Furon boot launch campaign.
