Every year, Sydney Children’s Hospitals Foundation are there for more than 170,000 children across NSW.

I was asked to create a campaign to launch SCHF’s new branding that celebrated the Movement of Many - their army of donors fundraisers and volunteers.

A giant mural of Ollie - an inspirational young boy who has been in and out of hospital his entire life - became the centre of the campaign. Painted by street artist, Rubeszz, with the help of the Movement of Many, it was the perfect metaphor for the positive impact SCHF and their supporters have on the lives of kids like Ollie every single day.

The mural is still up in Harmony Park in Surry Hills, and will be for years to come. So, if you’re ever in the area, check it out!

The campaign generated a 242% uplift in engagement and website activity, which remained steady even after it went off-air. It also doubled unprompted awareness, whatever that means.

The film was featured in Campaign Brief’s The Work in 2023:

https://thework.awardsplatform.com/gallery/oBgPzMkM?category=QdNVPeoV&per_page=25