We were asked to drive subscriber growth for The Australian during a very uncertain economic outlook for 2023.

So, we reminded readers there had never been a more important time to access high-quality, trusted journalism by creating a dynamic media campaign integrated into the newsroom. Showcasing not only the breadth and depth of content available to subscribers, but also how vital that content is in the context of what’s happening around them.

The campaign was featured in three categories of Campaign Brief’s The Work, 2023:

https://thework.awardsplatform.com/gallery/oBgPzMkM/EmDrqMDg?search=50546fef52316caa-24

https://thework.awardsplatform.com/gallery/oBgPzMkM/oeoGZbKQ?search=4211be1421140292-20

https://thework.awardsplatform.com/gallery/oBgPzMkM/obAvlaZN?search=657cd8e885403d66-45