Sydney Sick Kids Appeal
To raise money for Sydney Children’s Hospitals Foundation around Tax Time, I wrote this campaign that highlights how child sickness deprives kids of an ordinary childhood.
The poem was read by real kids who have been impacted by the work of SCHF over content of them supplied from their parent’s phones.
A fundraising goal of $6million was set, which we smashed, pulling in more than $18million in donations as a result of the campaign.
The OOH executions were art directed to look like a parent’s camera roll, to bring to life how child sickness puts the brakes on an ordinary childhood.
I didn’t work on this, but my line ‘Every child in hospital is a childhood on hold’ inspired The Paused Playground in 2024, by Sydney creative agency, Banter.