We’re for greater

As normal life began to resume after the Covid lockdowns, NewsCorp asked us to create a campaign that could instil a sense of optimism across the readers of their regional metro mastheads like The Daily Telegraph and The Courier Mail.

I wrote this poem about life in Australian which was used in various forms across print and TVC executions. Thought it was a fairly decent effort for a Pom who was still relatively fresh off the boat, even though I do say so myself…

15” Brand TVC

15” Back to School TVC.

This is an example of how the poem was broken down to be used tactically at specific points in the calendar.

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